Optimizing your Website: Keywords
Choose your keywords and key phrases carefully. You can use specialist keyword programmes to help you decide which word to optimise your website or individual articles for or you can use one of the many free and very reliable keyword tools that are available online.
- Write for your readers, not for the keywords
- Embrace the title tag
- Keep your content focused
- Check your spellings, punctuation and grammar
- Link your site's internal pages
- Include a sitemap
- Utilize your site footer
- Use the nofollow tag
- Use the target=blank tag
- Use title tags and alt tags appropriately
- Always include alt tags when you include images
- Use your page code to your best advantage
- Interlink between your websites
- Link out
- Offer a links/ useful resources page
- Get links from high page rank sites
- Avoid reciprocal linking
- Increase your page views
- Include images
- Submit your site to search engine and blog directories