Optimizing your Website: Reciprocal Links
Avoid reciprocal linking - particularly if the site you are being asked to link to has a lower pagerank than yours as it will be of more benefit to them than to you! Instead offer or request an article/ story/ video/ photo to sites you'd like to have a link on or that want a link on your site. That way everyone is happy - one site is getting unique content and the other is benefitting from a decent link back to theirs.
- Choose your keywords and key phrases carefully
- Write for your readers, not for the keywords
- Embrace the title tag
- Keep your content focused
- Check your spellings, punctuation and grammar
- Link your site's internal pages
- Include a sitemap
- Utilize your site footer
- Use the nofollow tag
- Use the target=blank tag
- Use title tags and alt tags appropriately
- Always include alt tags when you include images
- Use your page code to your best advantage
- Interlink between your websites
- Link out
- Offer a links/ useful resources page
- Get links from high page rank sites
- Increase your page views
- Include images
- Submit your site to search engine and blog directories