Optimizing your Website: Utilize your Site Footer
Link to important pages on your site footer. These pages will be available from every page on your site and search engines will rate them as very important and therefore they'll show up higher on search results pages. Unless you are getting well paid for it, be careful to avoid giving away links on this part of your site as there is no benefit to you in doing so but everything to be gained by the individuals making the request!
- Choose your keywords and key phrases carefully
- Write for your readers, not for the keywords
- Embrace the title tag
- Keep your content focused
- Check your spellings, punctuation and grammar
- Link your site's internal pages
- Include a sitemap
- Use the nofollow tag
- Use the target=blank tag
- Use title tags and alt tags appropriately
- Always include alt tags when you include images
- Use your page code to your best advantage
- Interlink between your websites
- Link out
- Offer a links/ useful resources page
- Get links from high page rank sites
- Avoid reciprocal linking
- Increase your page views
- Include images
- Submit your site to search engine and blog directories