Optimizing Your Website: Write for Your Readers
Write for your readers, not for the keywords. If it sounds contrived, it is! Your visitors won't like it and will simply leave your site muttering to themselves that they'll not be back.
- Choose your keywords and key phrases carefully
- Embrace the title tag
- Keep your content focused
- Check your spellings, punctuation and grammar
- Link your site's internal pages
- Include a sitemap
- Utilize your site footer
- Use the nofollow tag
- Use the target=blank tag
- Use title tags and alt tags appropriately
- Always include alt tags when you include images
- Use your page code to your best advantage
- Interlink between your websites
- Link out
- Offer a links/ useful resources page
- Get links from high page rank sites
- Avoid reciprocal linking
- Increase your page views
- Include images
- Submit your site to search engine and blog directories